"The blood has the same color for all, by William I of England to Toto, from Ray Charles to Leonardo da Vinci. All bastards, sons of the free love " Project Earthquake Oliviero Toscani
are 9 women and 10 boys, all strictly bastards and all Sicilians, super models better alone than badly accompanied the new social campaign against stray dogs signed by Oliviero Toscani, for the National League for the Defence of the dog and made possible thanks to the contribution of Almo Nature.
The 19 fashion models, originating in Castelvetrano, Marsala, Trapani and Palermo, immortalized in the kennels of the above cities, will turn the whole of Italy in the pages of Breed, the calendar made by young children of Salemi Earthquake Project with the support of La Sterpaia , the modern art of communication workshop, under the artistic direction of an unstoppable Oliviero Toscani. A "bastard model for each month of the year, stories, information and trivia for each calendar page. Talented James Costa, 22, Giattino Emanuele, 25, and Federico Mauro, photographers Sicilians who have made the shots, but those expressions, the power of gazes, those poses, those characters could not be designed so transparent. There is no appeal, no mercy, no search for caresses, and even of Endearment; Breed is the simple expression of fact, so strong as to block the wind, so true to put almost scary. "Contemporary art is, and must be the ultimate expression of the human condition, and can only show the reality in which we live - says Oliviero Toscani - art is a means of communication and as such should be used to disseminate and publicize a message. "
And if it is true that there is calendariomania that overwhelms all generations, and a tendency to clone the stereotypes from the calendar, then these are the "bastards model to emulate, this is the timetable to collect. The message is clear and simple: "The combination of genes and cultures, can not help but generate surprising developments. Breed is not an insult, not an insult, rather indicates that multitude which characterizes the reality of the modern world. "
The calendar, which will be presented to the press Tuesday, December 1, 2009, at 12, in the courtyard Richino University of Milan, will be available at all pet shops displaying products on the site www.legadelcane.org Almo Nature and the cost of € 10. The proceeds will be donated to charity the National League for the Defence of the dog. Watch the video
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